PRIVACY POLICY
Last Updated: September 10, 2026
Arevalo Portraits (“Arevalo Portraits,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains what information we collect, how we use and protect it, when it may be disclosed, and the choices and rights available to you.
This Privacy Policy applies to information collected through our photography services, online photo shop and galleries, inquiry and ordering forms, email and SMS communications, purchases, and other interactions with Arevalo Portraits.
1. WHO IS RESPONSIBLE FOR YOUR INFORMATION?
The business responsible for processing your personal information is:
Arevalo Portraits
1731 Huntington Dr
Cape Girardeau, Mo 63701
deanna@arevalophotography.com
573.382.2580
Questions regarding this Privacy Policy or our handling of your personal information may be directed to the contact information above.
2. INFORMATION WE COLLECT
We may collect personal information that you voluntarily provide when you inquire about our services, participate in a photography session, access an online gallery, place an order, complete a form, participate in a photography project or promotion, sign up for communications, or otherwise interact with Arevalo Portraits.
Depending upon your interaction with us, this information may include:
Name
Mailing, billing, or shipping address
Email address
Telephone or mobile phone number
Names of individuals participating in a photography session
Session, appointment, gallery, and order information
Photographs and images created during photography services
Product selections and purchase history
Payment and transaction information
Communications with Arevalo Portraits
Information voluntarily submitted through forms, questionnaires, consultations, or promotions
Website and technical information such as IP address, browser type, device information, and cookies
We may also receive information from third parties when necessary to provide photography services. For example, this may occur when we photograph individuals through a school, organization, team, event, business, or other facility.
3. HOW WE USE YOUR INFORMATION
We may use personal information to:
Respond to inquiries and requests;
Plan and provide photography services;
Communicate with you before and after photography sessions;
Create, edit, process, store, and deliver photographs;
Create and manage online galleries and photo shops;
Provide access to photographs;
Process orders and payments;
Produce and deliver prints, wall art, albums, frames, digital images, and other photographic products;
Provide customer service;
Maintain appropriate business, accounting, and transaction records;
Send appointment, gallery, order, purchasing, and delivery notifications;
Send marketing communications when you have consented to receive them;
Protect our services, systems, customers, and business from fraud or misuse;
Establish, exercise, or defend legal claims;
Comply with applicable legal obligations; and
Improve our photography services, products, and customer experience.
4. PHOTOGRAPHS AND IMAGES
Photographs are an essential part of the services provided by Arevalo Portraits.
We create, process, edit, store, transmit, display, and deliver photographs as necessary to provide photography services, operate galleries, fulfill orders, and provide other services requested by our customers.
Photographs may be transmitted to online gallery providers, professional photography laboratories, album manufacturers, framing companies, fulfillment providers, or other service providers when necessary to provide galleries or create and deliver products.
Arevalo Portraits does not sell client photographs to third parties for their independent advertising or marketing purposes.
Photographs may be used by Arevalo Portraits for our portfolio, website, social media, studio displays, advertising, publications, competitions, samples, or other promotional purposes when we have obtained appropriate authorization, such as through a photography agreement, model release, or other consent.
Where use is based upon consent, withdrawal of consent applies to future use and does not affect processing or uses that occurred lawfully before withdrawal.
5. CHILDREN AND MINORS
Our photography services may involve children and families.
When we knowingly collect personal information relating to a minor in connection with photography services, we do so through or with authorization from a parent, legal guardian, school, organization, or other party legally authorized to provide the information.
We take particular care when handling photographs and information involving children.
We do not knowingly use a child's photograph for our portfolio, advertising, website, social media, or other promotional purposes without appropriate authorization when such authorization is required.
Parents or legal guardians with questions concerning information or photographs involving their child may contact us using the information provided in this Privacy Policy.
6. ONLINE PHOTO SHOP, GALLERIES AND IMAGE DELIVERY
Arevalo Portraits uses GotPhoto to provide online photo shop, gallery, ordering, and related photography services.
When you access a gallery, enter an access code, provide contact information, place an order, or otherwise use our GotPhoto online shop, information necessary to provide those services may be processed through GotPhoto.
We may also use other third-party providers from time to time to deliver digital photographs, manufacture photographic products, fulfill orders, or ship completed products.
Information reasonably necessary to provide these services may be disclosed to these providers. This may include your name, email address, shipping information, photographs, gallery information, and order information.
These service providers receive information only as reasonably necessary to perform services on our behalf or fulfill services requested by you.
Where a customer receives a private gallery link, password, PIN, access code, download code, or other access credential, the customer is responsible for protecting that information and determining with whom it is shared.
7. PAYMENTS AND PAYMENT PROCESSORS
Arevalo Portraits may use third-party payment processors, including Square, Stripe, and PayPal, to process payments for photography services, photographs, products, and orders.
When you make a payment, the applicable payment processor may collect information necessary to complete the transaction, including your name, billing information, payment information, email address, telephone number, transaction amount, and other information necessary to process or verify payment.
Arevalo Portraits does not generally receive or store your complete credit or debit card number when a payment is processed through these providers. We may receive transaction information such as your name, contact information, transaction amount, payment status, date of payment, and products or services purchased.
Payment processors handle information according to their own privacy policies, terms, and security practices.
We may retain transaction information as reasonably necessary for accounting, tax, contractual, fraud-prevention, dispute-resolution, and legal purposes.
8. SMS/TEXT MESSAGE PRIVACY
Arevalo Portraits collects mobile phone numbers only when users voluntarily provide them and expressly consent to receive SMS/text messages.
If you consent to receive SMS/text messages from Arevalo Portraits, we may use your mobile phone number to send photography-related communications.
Depending upon the consent you provide, these communications may include notifications regarding photograph or gallery availability, opportunities to purchase photographs, order information, possible shipping offers, special discounts, promotions, photography opportunities, and other photography-related communications.
Consent to receive marketing text messages is not a condition of purchasing any goods or services from Arevalo Portraits.
SMS Service Providers
Arevalo Portraits uses GotPhoto and its messaging service providers, including Twilio, to facilitate the delivery of SMS/text messages.
Mobile phone numbers and related messaging information may be processed by these service providers only as necessary to provide messaging services on our behalf.
Mobile Information and SMS Consent
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
Text messaging originator opt-in data and consent will not be shared with any third parties or affiliates for their own marketing or promotional purposes.
We do not sell, rent, or provide mobile phone numbers, SMS opt-in data, or SMS consent information to third parties, affiliates, or partners for their independent advertising, marketing, or promotional purposes.
Information may be provided to service providers solely as necessary to facilitate our SMS program, deliver messages, provide customer support, or perform other services on our behalf. Such providers are not authorized by Arevalo Portraits to use this information for their own marketing or promotional purposes.
Opting Out of SMS
You may opt out of SMS/text messages at any time by replying STOP.
After submitting a STOP request, you may receive a confirmation message indicating that you have been unsubscribed. You will no longer receive messages covered by that consent unless you subsequently opt in again.
For assistance, reply HELP or contact Arevalo Portraits at [EMAIL ADDRESS].
Message and data rates may apply. Message frequency varies.
Wireless carriers are not liable for delayed or undelivered messages.
9. EMAIL MARKETING
If you consent to receive marketing emails from Arevalo Portraits, we may use your email address to send information regarding photography opportunities, galleries, promotions, projects, products, events, and studio news.
You may unsubscribe from marketing emails at any time using the unsubscribe link contained in the communication or by contacting us.
Opting out of marketing communications does not prevent us from sending transactional or service communications regarding an existing photography session, gallery, order, payment, or other service you requested.
10. WEBSITE HOSTING, COOKIES AND TECHNOLOGIES
The primary Arevalo Portraits website is hosted using services provided by GoDaddy. Our online photo shop and galleries are provided through GotPhoto.
These websites and their service providers may use cookies and similar technologies for website operation, security, functionality, analytics, performance, and, where applicable, advertising.
Cookies are small data files that may be placed on your computer, tablet, phone, or other device when you visit a website.
Cookies may include those necessary for website operation, security, preferences, analytics, performance, and advertising or conversion tracking where applicable.
You may generally control or disable cookies through your browser settings or available website privacy controls. Disabling certain cookies may affect website functionality.
Where required by applicable law, consent will be requested before non-essential cookies are used.
11. SERVICE PROVIDERS AND DISCLOSURE OF INFORMATION
We may disclose personal information to trusted service providers when reasonably necessary to operate our business or provide services requested by you.
Depending upon the services involved, these providers may include:
GotPhoto for online photo shop, gallery, ordering, and related photography services;
GoDaddy for website hosting and related services;
Square, Stripe, and PayPal for payment processing;
GotPhoto and its messaging service providers, including Twilio, for SMS communications;
Online photography gallery and digital image delivery providers;
Professional photography laboratories;
Album, framing, wall-art, and photographic product manufacturers;
Shipping and fulfillment companies;
Booking and scheduling providers;
Email communication providers;
Cloud storage and backup providers; and
Accounting, legal, insurance, and other professional service providers.
Information is disclosed to service providers only as reasonably necessary for them to perform services on our behalf or complete a service requested by you.
We may also disclose information when required by law, regulation, court order, subpoena, governmental request, or when reasonably necessary to protect our rights, customers, property, business, or safety.
Arevalo Portraits does not sell personal information.
Mobile phone numbers and SMS opt-in and consent information are not shared with third parties or affiliates for their own marketing or promotional purposes.
12. DATA RETENTION
We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain appropriate business records, comply with legal obligations, resolve disputes, and enforce agreements.
Different types of information may be retained for different periods.
Because photography is a creative product that customers may wish to reorder in the future, we may retain photographs and associated session files as part of our studio archive for an extended period.
However, Arevalo Portraits does not guarantee permanent archival storage of photographs or client files unless expressly agreed to in writing.
Customers are responsible for safely storing and backing up digital photographs delivered to them.
Financial and transaction records may be retained for the period required by applicable tax, accounting, and other laws.
13. DATA SECURITY
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, cloud service, or electronic storage system can be guaranteed to be completely secure.
14. LEGAL BASES FOR PROCESSING UNDER THE GDPR
Where the European Union General Data Protection Regulation (“GDPR”) applies, we process personal data under one or more applicable legal bases, including:
Performance of a Contract — Article 6(1)(b). We process information necessary to provide photography services, operate galleries, fulfill orders, deliver products, process transactions, and perform our agreements with you.
Legitimate Interests — Article 6(1)(f). We may process information when reasonably necessary for legitimate business interests, including operating and improving our business, protecting our systems, preventing fraud, maintaining records, communicating with customers, and establishing or defending legal claims, provided those interests do not override your applicable rights.
Consent — Article 6(1)(a). We may process information based upon your consent, including certain marketing communications and uses of photographs. Where processing is based upon consent, you may withdraw that consent for future processing.
Legal Obligations — Article 6(1)(c). We may process and retain information when necessary to comply with applicable tax, accounting, regulatory, court, or other legal obligations.
15. YOUR PRIVACY RIGHTS
Depending upon where you live, applicable privacy laws may provide certain rights regarding your personal information.
Where the GDPR applies, these may include:
The right of access under Article 15;
The right to rectification under Article 16;
The right to erasure under Article 17;
The right to restriction of processing under Article 18;
The right to data portability under Article 20; and
The right to object under Article 21.
Where processing is based upon consent, you may withdraw your consent at any time for future processing.
You may also have the right to lodge a complaint with the applicable data protection supervisory authority.
To exercise an applicable privacy right, contact Arevalo Portraits at [EMAIL ADDRESS].
We may need to verify your identity before completing certain requests.
16. RIGHT TO OBJECT UNDER THE GDPR
Where we process personal data based upon legitimate interests under Article 6(1)(f) GDPR, you have the right, for reasons relating to your particular situation, to object to that processing.
If you object, we will cease the applicable processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms or the processing is necessary for the establishment, exercise, or defense of legal claims.
Direct Marketing
You have the right to object at any time to processing of your personal data for direct marketing purposes.
If you object to processing for direct marketing, we will no longer process your personal data for those purposes.
Requests may be directed to [EMAIL ADDRESS].
17. INTERNATIONAL DATA TRANSFERS
Some service providers we use may process or store information in the United States or other countries.
Where applicable law requires specific safeguards for international transfers of personal information, appropriate lawful transfer mechanisms will be used as required.
18. THIRD-PARTY SERVICES
Our photography services and websites may use or link to services operated by third parties, including GotPhoto, GoDaddy, Square, Stripe, PayPal, Twilio, photography galleries, print laboratories, and fulfillment providers.
When you interact directly with a third-party service, that provider may independently collect and process information according to its own privacy policy and terms.
Arevalo Portraits does not control the independent privacy practices of third-party websites or services.
19. PROVIDING PERSONAL INFORMATION
You are generally not required to provide personal information merely to browse our website or publicly available portions of our services.
However, certain information is necessary for us to provide photography services, give you access to applicable galleries, process orders and payments, deliver photographs and products, and otherwise fulfill services you request.
If you choose not to provide information necessary for a requested service, we may be unable to provide that service.
20. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our business practices, services, technology, or applicable laws.
The “Last Updated” date at the beginning of this Privacy Policy identifies the most recent revision.
21. CONTACT US
For questions about this Privacy Policy, our privacy practices, or your personal information, please contact:
Arevalo Portraits
1731 Huntington Dr
Cape Girardeau MO 63701
deanna@arevalophotography.com
573.382.2580
